Based in Mexico

Manuel Chapital

Senior UX/UI Designer with 8+ years of experience delivering user-centric digital products across e-commerce, fintech, health, and creative industries. Specialized in information architecture, responsive design, accessibility, and high-fidelity prototyping.

Skilled in Figma, Webflow, Adobe XD, WordPress.
Committed to crafting solutions that are visually compelling, functional, and scalable in multicultural and multidisciplinary teams.

Highlights:

- Led 30+ end-to-end UX/UI projects, from discovery to developer handoff.
- Built responsive Webflow and WordPress sites optimized for SEO and conversions.
- Spearheaded branding and design system creation, ensuring consistency and scalability.
- Experienced in digital marketing campaigns (Meta Ads, Google Ads), combining visual content, copy, and performance analysis using Google Analytics and Meta Business Suite to drive traffic, leads, and conversions.

Experience

Chap Design Studio (Freelance)

Senior UX/UI Designer

2017 - Present

- Delivered 30+ projects delivering UX/UI overhaul for clients in e-commerce, health, and tech.
- Designed wireframes, prototypes, and full UI flows; managed responsive development in Webflow/WordPress.
- Developed branding strategies and visual identity guidelines; collaborated closely with developers to ensure implementation.

Spoton

UX/UI Webmaster

2023 - 2025

- Designed and maintained UX-first Webflow websites.
- Implemented streamlined review processes that boosted team efficiency by 20%.

BZPay

UX/UI Designer

2022 - 2023

- Conceptualized and executed user flows for payment platforms using Figma and custom code.
- Improved user navigation and interface clarity, contributing to a 18% increase in transaction completion.

Kellogg's

Packaging Technologist

2020 - 2022

- Collaborated on large-scale packaging design and production for Kellogg’s, ensuring innovation, functionality, and consumer impact.
- Gained hands-on experience in design processes, product usability, and brand consistency at a global scale.

MAM Design

Design Manager

2018 - 2020

- Managed digital strategy and branding for key clients.
- Oversaw visual content across social media, increasing engagement by 16%.

Education

UAM Xochimilco

Bachelor's Degree in Industrial Design

2011 - 2015

Certifications

Webflow Certified

2023

Motion Design with After Effects

2022

Digital Marketing

2022

HTML5, CSS, JS

2021

UX/UI Design

2018

Languages

🇲🇽 Spanish

Native or bilingual proficiency

🇺🇸 English

Professional working proficiency

🇫🇷 French

Elementary proficiency